{"id":88732,"date":"2025-08-01T10:53:58","date_gmt":"2025-08-01T08:53:58","guid":{"rendered":"https:\/\/www.creativecoolture.com\/?post_type=showcase&p=88732"},"modified":"2025-08-01T11:05:01","modified_gmt":"2025-08-01T09:05:01","slug":"caso-studio-tuesisti","status":"publish","type":"showcase","link":"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti","title":{"rendered":"Tu esisti"},"content":{"rendered":"\t\t
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Case overview<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Tu Esisti”<\/strong> nasce come risposta a una domanda silenziosa che molte persone si portano dentro: qualcuno mi vede davvero?<\/em> In un mondo che corre veloce, dove chi resta indietro rischia di scomparire, “Tu Esisti” \u00e8 un progetto che riconosce la presenza, il valore e la dignit\u00e0 di ogni essere umano.
\u00c8 pi\u00f9 di un nome: \u00e8 una dichiarazione di esistenza. Un invito a guardarsi e guardare l\u2019altro con occhi nuovi. e la strategia di comunicazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Involvement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeb Design\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWeb Development\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWordPress\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCopywritting\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGraphic Design\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNeuromarketing\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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dai una occhiata al sito online<\/span><\/a><\/div>
dai una occhiata al sito online<\/span><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tu\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Strategia e Approccio<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Abbiamo costruito un\u2019identit\u00e0 visiva che comunica vicinanza senza invadenza, forza senza durezza<\/strong>.
Il concept trae ispirazione da una scena potente: quella in cui una persona viene vista<\/em> per la prima volta davvero<\/em>, prima ancora di parlare, agire o spiegare chi \u00e8. \u00c8 il momento in cui qualcuno ti riconosce profondamente, al di l\u00e0 delle apparenze \u2014 e ti dice: “Io ti ho visto.”<\/em><\/p>

Abbiamo voluto tradurre questo momento in una forma visiva semplice, universale e accessibile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Identit\u00e0 del Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“Tu Esisti”<\/strong> \u00e8 una frase breve, diretta, essenziale. Non cerca di spiegare, ma di affermare. \u00c8 un riconoscimento, non un giudizio. Dice: ci sei, e questo basta per iniziare<\/em>.<\/p>

Logo e Simbolismo Visivo:<\/strong>

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Il logo si costruisce sull\u2019incontro tra lettera e figura umana<\/strong>.<\/p>

  • La “u”<\/strong> diventa corpo stilizzato, seduto, in ascolto.<\/p><\/li>

  • Il punto<\/strong> sopra la lettera richiama un volto, un\u2019identit\u00e0 distinta.<\/p><\/li>

  • Il design comunica presenza<\/em>, umanit\u00e0<\/em>, semplicit\u00e0<\/em>.<\/p><\/li><\/ul>

    \u00c8 un logo che \u201cguarda\u201d, prima ancora di parlare. Riconosce l\u2019altro. E lo include.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Identit\u00e0 del Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Per garantire che il brand comunicasse accoglienza, inclusivit\u00e0 e autenticit\u00e0, gli elementi di design sono stati selezionati con cura:<\/p>

    Palette di Colori:<\/strong>
    Toni profondi e luminosi, come il blu notte e il verde brillante, che evocano sicurezza, speranza e rinnovamento. Ogni sfumatura ha una voce, contribuendo a un sistema visivo armonico e accessibile.<\/p>

    Tipografia:<\/strong>
    Font geometrici e leggibili, come Poppins e Questrial, scelti per trasmettere vicinanza, chiarezza e contemporaneit\u00e0. La loro struttura pulita favorisce un dialogo diretto e umano.<\/p>

    Tone of Voice:<\/strong>
    Empatico e diretto. Parla alle persone con rispetto, senza paternalismi. Ogni messaggio \u00e8 pensato per costruire connessione, non distanza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Materiale Stampato \u2013 Brochure istituzionale<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Per rafforzare la presenza del brand anche offline, abbiamo progettato una brochure istituzionale<\/strong> che riflette la stessa cura, coerenza visiva e tono empatico dell\u2019identit\u00e0 digitale.
    L\u2019obiettivo era presentare l\u2019iniziativa in modo chiaro e coinvolgente<\/strong>, offrendo uno strumento utile per eventi, incontri, attivit\u00e0 sul territorio o comunicazione istituzionale.<\/p>

    Elementi chiave della brochure:<\/strong><\/p>

    • Layout accessibile<\/strong> e leggibile, adatto a diverse fasce d\u2019et\u00e0.<\/p><\/li>

    • Testi sintetici ma d\u2019impatto<\/strong>, che raccontano missione, visione e valori.<\/p><\/li>

    • Uso sapiente della palette e dei font del brand<\/strong>, per garantire coerenza e riconoscibilit\u00e0.<\/p><\/li>

    • Immagini umane e autentiche<\/strong>, scelte per rappresentare con dignit\u00e0 e realismo le persone al centro del progetto.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Case overview “Tu Esisti” nasce come risposta a una domanda silenziosa che molte persone si portano dentro: qualcuno mi vede davvero? In un mondo che corre veloce, dove chi resta indietro rischia di scomparire, “Tu Esisti” \u00e8 un progetto che riconosce la presenza, il valore e la dignit\u00e0 di ogni essere umano.\u00c8 pi\u00f9 di un…<\/p>\n","protected":false},"featured_media":88734,"template":"","meta":{"_acf_changed":false},"case_category":[242,243,263,244],"class_list":["post-88732","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","case_category-branding","case_category-digital-marketing","case_category-visual-identity","case_category-websites"],"acf":[],"yoast_head":"\nTu esisti - Creative Coolture<\/title>\n<meta name=\"description\" content=\"Case study del branding realizzato per TU ESISTI ODV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tu esisti - Creative Coolture\" \/>\n<meta property=\"og:description\" content=\"Case study del branding realizzato per TU ESISTI ODV\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti\" \/>\n<meta property=\"og:site_name\" content=\"Creative Coolture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creativecoolture\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T09:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creativecoolture.com\/wp-content\/uploads\/2025\/08\/Progetto-senza-titolo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti\",\"url\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti\",\"name\":\"Tu esisti - Creative Coolture\",\"isPartOf\":{\"@id\":\"https:\/\/www.creativecoolture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creativecoolture.com\/wp-content\/uploads\/2025\/08\/Progetto-senza-titolo.png\",\"datePublished\":\"2025-08-01T08:53:58+00:00\",\"dateModified\":\"2025-08-01T09:05:01+00:00\",\"description\":\"Case study del branding realizzato per TU ESISTI ODV\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti#primaryimage\",\"url\":\"https:\/\/www.creativecoolture.com\/wp-content\/uploads\/2025\/08\/Progetto-senza-titolo.png\",\"contentUrl\":\"https:\/\/www.creativecoolture.com\/wp-content\/uploads\/2025\/08\/Progetto-senza-titolo.png\",\"width\":2000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creativecoolture.com\/?showcase=caso-studio-tuesisti#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.creativecoolture.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\/\/www.creativecoolture.com\/?post_type=showcase\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tu esisti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creativecoolture.com\/#website\",\"url\":\"https:\/\/www.creativecoolture.com\/\",\"name\":\"Creative Coolture\",\"description\":\"Look no further than Creative Coolture! 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